Imagine for a moment, if you will, a world in which coffee is universal. That should not be too hard in our day and age. Everywhere you turn, there is a new coffee shop serving various forms of those roasted beans and with drinks foaming and frothing with sweetness.
Now, imagine with me once more, a world where those cups of coffee all have things added: chocolate, milk, cream, sweeteners of every form and flavor. In fact, it is impossible to find a coffee shop that even offers you the option of coffee served black. Who would order such a thing anyway? In fact, imagine such a culture where generations have gone by and no one has ever tasted coffee without such sweeteners added.
Continue to imagine with me the startup of a new coffee shop in town…one that made the conscientious decision to serve coffee strong and black and nothing but coffee strong and black. You might imagine that people would visit at first to try out the new coffee shop, but people who are used to sweetened coffee would quickly reject it as distasteful and unpleasant. Who would want to drink that nasty, black stuff?
Yet, there would be a few, who would discover something that they knew deep down was out there, but they never could find. They knew that deep down under all of that sweetener was something that they craved, but they could not get. Here, in the new coffee shop, their instincts were confirmed and they found that for which they had been looking.
It would not be too hard to imagine that these “black coffee drinkers” would soon be ostracized by all of their sweetened-coffee friends. In fact, some might even be bullied to return to the sweet stuff for a season. But once you have tasted what you have been craving, how can you walk away from it again?
Such black-coffee drinkers would likely become labeled as intolerant, especially if they took the position that “sweetened coffee was not really coffee at all.” They might even be railed against as arrogant when these black-coffee drinkers proclaimed themselves to be the “true coffee drinkers” in a world of pretenders.
Nevertheless, these true-coffee drinkers would ever be on the search for others whose hunger for genuine strong and black coffee had been awakened…